Carrie and I both wanted to redo our Hotel Rewards Program infographic and my post on the best rewards program.
The infographic does a good job of giving a visual display for the following areas:
- Number of hotels
- Which brands have the most 4/5 star hotels
- Which loyalty programs earn free nights most quickly
- Status benefits
- Best credit cards
The rest of the post will discuss some of the things not included in the infographic and more details…
Best Hotel Rewards Program Infographic
Reach: # of Hotels
Total # of Hotels:
- Wyndham = 8,689
- Marriott = 7,409
- Choice = 6,653
- IHG = 5,748
- Hilton = 5,669
- Accor = 4,803
- Radisson = 1,303
- Hyatt = 974
# of Luxury Hotels:
The old infographic looked like this (back when T&L did an annual feature of the “Top 500 Hotels”):
The top two brands were Marriott & SPG… And SPG was bought and folded into Marriott. So now Marriott is the best in terms of number of hotels and having the most luxury hotels.
No longer having the Top 500 list, we decided to use average star ratings by brand.
Obviously Marriott has by far the most 5 star hotels, followed by Accor, IHG, Hyatt and Hilton.
But in my opinion, the best way to know this metric is to look at hotels in whatever destinations you travel to most or want to travel to. That will give you a good reference. You’ll see most of the big brands have nice hotels in most major cities across the world.
Earning Free Nights
My addendum to this section is that I personally earn way more free nights from promotions.
For promotions and earning free nights alone, there is nothing comparable to IHG.
Due to how lucrative IHG promotions can be, we lived out of 4/5 star hotels for years averaging $700 a month or less, and spent the majority of our time in IHG hotels.
See my post on IHG Promos Are Still A Great Way To Earn IHG Points.
Best Perks
Not included: 4th night free benefits + Free Nights
First, Hyatt gives you a free night at each status level. The first two tiers they give you a category 1 – 4 certificate, and when you reach Globalist they give you a free night cert for category 1 – 7 hotels!
Similarly, Marriott gives you a free night (up to 40,000 points) after you hit 75 nights.
Second, I think one great benefit with some of these programs is the 4th and 5th night free benefits.
Here is a chart (taken from the post)
Brand | Requirement | Benefit |
IHG Ambassador | $200 | BOGO cert |
Kempinski | 10 nights | 3rd night voucher |
Hilton | Silver | 5th night free (on reward nights) |
Marriott | any member | 5th night free |
IHG | with IHG Premier credit card | 4th night free (reward night) |
Upgrades: Hyatt is better than Marriott
- Hyatt upgrades
- 4 upgrades = 2 after 50 nights + 2 after 60 nights
- + earn 10,000 points or a suite upgrade every 10 nights until 100 nights (an extra upgrade/10k points at 70, 80, 90, and 100 nights)
- Max 7 night stay
- 4 upgrades = 2 after 50 nights + 2 after 60 nights
- Marriott upgrades(upgrades are per night)
- 10 upgrades = 5 after 50 nights + 5 after 75 nights
- Confirmed 5 days before arrival!
- Again, 1 upgrade = 1 night
4 Hyatt upgrades could be worth 28 nights, and 10 Marriott upgrades are worth 10 nights (you even need one your 5th night on the 5th night free benefit).
Hyatt allows you to upgrade whenever available, and Marriott only lets you confirm 5 days ahead (then they check once a day after that, which is odd).
Plus, it takes longer to earn the Marriott certs which are fewer and harder to earn.
Best Status From Credit Cards
- Marriott Platinum (incl. lounge access & breakfast)
- Amex Marriott: After $75k spend
- Hilton Gold (incl. breakfast)
- Hilton Amex Ascend Card
- Hilton Amex Business
- Hilton Diamond (incl. lounge access & breakfast)
- Hilton Amex Aspire Card
- Hilton Amex Ascend Card: after $40k spend
I’ll also note that Marriott has cards that earn 15 elite nights credit.
Conclusion: Drew’s opinion on the best loyalty programs
Loyalty does cost more.
In my experiments I posted about in “You’re doing it wrong: Hotel Loyalty“, customers end up paying significantly more money per night on average just by being loyal to a brand and therefore limiting their optionality.
Therefore, most people would save significant amounts of money by not being loyal to a single brand. Those people might be better off chasing free night promotions (like we do), using Hotels.com 10% rewards, and checking out our Top 9 Ways Of Getting Hotel Discounts.
Then you can use the money you save by increasing your optionality (in terms of brands, hotels, booking sites, etc…) to pay for the benefits you like – i.e. suites when you need, breakfast when you want, club lounge access when you want.
Again, I personally choose to chase the best promotions (usually IHG) and therefore am not loyal (and can therefore take advantage of sites like Roomer, where I’ve gotten super cheap 5 star hotels and even a presidential suite that took up nearly an entire floor in San Fran).
However, people are not always paying more for loyalty and it still makes sense for a lot of people.
There are many people who have to stay in one particular city or hotel, and getting status is as simple as signing up for the program.
And there are a ton of people who gain status via business travel their work pays for… In which case, why not get lounge access and upgrades when work is footing the bill?
Hyatt is the best, IMO.
Hyatt wins in every category except # of hotels, which they are working hard to improve by growing their global reach.
But in terms of free nights, benefits, or anything else… Hyatt wins.
For example, look at the chart on earning a free night. Marriott is the least rewarding, and the only programs to earn free nights quicker than Hyatt are Choice, Wyndham, and Radisson, which are mostly 2 and 3 star hotels with very few nice hotels, whereas Hyatt has more 4 and 5 star hotels than 2 and 3 star hotels.
Then, consider that Hyatt’s upgrades are significantly better than Marriott’s. A single upgrade can be 7x more valuable as you can redeem for a 7 night stay. However, the big issue with Marriott is that you can only use it when availability is the worst, 5 days before arrival. It’s a terribly limiting restriction on what could be a decent benefit.
Remember, no one else is even giving out suite upgrades. Hyatt seems to have everything.
Also, Hyatt has the unique ability to redeem points straight into suites and the ability to upgrade a cash reservation with a few points. In terms of upgrades (club room or suites), no one compares to Hyatt. It’s not even close.
Additionally, I think Hyatt can have decent promotions and there are other earning tricks. For example, on our List of Hotel Best Rate Guarantees I see you can earn 5,000 Hyatt points just for finding a better rate!
Is Marriott Bonvoy a disaster?
The transition to Marriott’s new program has been nothing short of a disaster, which is made even more concerning by the fact that the CEO denies any issues.
What kind of issues are we talking about?
- A security issue caused a leak of personal information of Marriott members, including credit card and passport numbers!
- Marriott’s CEO went on TV and defended why they should continue to store our passport info… even though they don’t need it stored, and few countries require it.
- They recently majorly devalued their program. Many hotels aren’t honoring elite benefits… which kind of makes status worthless if you don’t get the benefits.
- Missing points / benefits – JT of TPG noticed he alone had 183,000 Marriott points missing.
Furthermore, their customer service has been a disaster.
In general there have been so many disasters that once loyal Marriott customers have created sites like bonvoyed.com.
I personally had an episode on my one single Marriott night in 2019… Which is that the hotel didn’t have my reservation.
I did a cash and points booking and neither was deducted but I had a confirmation. When I got to the hotel they told me I had to pay ~$500 for the night.
WHAT!? I have a reservation with points.
The hotel was nice enough to check me in and it was my job to settle the issue before check out (when I was supposed to pay $500).
When I reached out to Marriott on twitter, they blamed me and told me not to “purchase points” within two weeks of a stay. Huh?
In short, I’m completely avoiding Marriott as a real rewards program. If there is a deal and it makes sense, I’ll certainly stay in one. But in terms of sites I check, it’s not remotely in my consideration.
Of course, YMMV! And I normally base my loyalty (or lack there of) on the math alone… which is where Marriott is the worst program.
Yet, Marriott has the biggest reach. So if you don’t care about actually using your benefits, earning free nights, and customer service, it could be a good program.
Hilton, replacing Marriott?
I think Hilton could be a good second option to Marriott.
Gold and Diamond status are possible with a credit card, giving lounge access and breakfast.
This alone is a possible advantage over both Hyatt and Marriott!
If you didn’t notice, Hilton has the lowest spend to earn a free night (not including 5th night free), with and without status. You could earn a free night at a category 1 hotel after only $250 spend!
And with Diamond status, Hilton has one of the lowest costs to earn a free night at a top category hotel (again, not including 5th night free adding even more value).
And that’s not including credit card spend, for which the Hilton cards have a high category bonus for spend on Hilton hotels.
This makes Hilton both high ROI and with a status that is easy to earn via cards. It’s a great combo.
What’s better is that I have just Hilton Gold status from one of the credit cards and just last month I got lounge access and breakfast included with my cheap reservation at a Hilton. I’ve done better with Hilton Gold than any other mid-tier status, by a long shot.
Conclusion
Ultimately, the right answer is “it depends”. It depends on where you travel, who is paying, how many nights you do a year, what you value and where you want to redeem your points.
Hopefully this infographic makes it easier to cross compare programs, but you’ll learn the most just by looking at points prices for where you want to travel.
The chart needs to be fixed for Marriott. You doubled up on IHG
Thanks, got it changed.
Here is the correct info for Marriott.
http://www.marriott.com/marriott-rewards/member-benefits.mi
WOW, thanks for the comprehensive charts. It’s def helpful and made me rethink loyalty.
Thanks! Glad it’s helpful.
Any thoughts on the best card for someone that spends a hundreds of thousands a year on a card for their business. Legitimate spending.
For hotels, I really enjoy the SPG card
Great question.
My first thought is that it should go on airline cards, SPG (to transfer to miles) or something like the Chase Sapphire Preferred and Ink Plus.
Here is how much you have to spend to get a free night at bottom/top tier:
Club Carlson = $1,800/$14,000
Hilton Reserve = $1,666/$31,666
Marriott = $7,500/$70,000
IHG = $10,000/$50,000
Hyatt = $5,000/$30,000
Starwood = $2,000/35,000
I like Starwood a lot for the miles transfer and flexibility and it’s very competitive for hotel nights.
I think this needs to be part of the charts. Great info.
why do you need to spend this much at top tier spg?? I am a SPG 75, and I usually get a free night at a hotel comparable to W Times Square after 2 weeks of travel to something like Westin Chicago or W Chicago Adams (standard consulting 2k per week spend); so essentially, in 2 weeks, I earn about 20k points, which is plenty for a stay at W Times Square; if I stay at Westin Times Square, I can get two night for 20k points. For comparison, for Marriott I need 45k points to stay at Courtyard SoHo, which is equivalent to the same 2 weeks of travel. So 2 nights at upper tier Westin vs 1 night at a basic Courtyard?
So in a nutshell, I think comparing top tier and bottom tier spending is not representative of actual experiences. E.g. staying at a top tier Carlson is probably not even going to be as nice as a stay at mid-tier SPG. So, I think it would be more useful if there was a chart that shows what $10k of spending at each chain can get me. E.g. for $10k of paid stays at SPG, I can get 2 nights at Le Meridien Resort in Phuket (Thailand). (Sorry, I don’t stay at other properties much, just the minimum amount to maintain Gold at Marriott and SPG Plat)
Hilton do not have guaranteed lounge access for Golds.
It’s also a bit misleading to have 10 suite upgrades for SPG (nights and not confirm-able at booking) and 4 for Hyatt (which can be 7-night stays confirmed in advance)
That’s true. I always get it, but should remove it.
That’s true, and that’s why I discuss it in the post. None the less, those are the advertised benefits.
For me, the best question is: “Which program is best to earn free nights via unbonused credit card spend?”
I think the top three contenders are SPG, Hyatt, and Club Carlson.
I’ll copy/paste my answer from above, but I like SPG a lot both for hotels and transferring to miles. Good card.
Here is how much you have to spend to get a free night at bottom/top tier:
Club Carlson = $1,800/$14,000
Hilton Reserve = $1,666/$31,666
Marriott = $7,500/$70,000
IHG = $10,000/$50,000
Hyatt = $5,000/$30,000
Starwood = $2,000/35,000
Masterclass! Thanks for updating the info-graphic, you guys rock.
Thank you, glad you like it.
Great work as always! Just a heads up, the image shown for the Ritz Carlton in the ‘how many free nights is the signup bonus worth’ chart is currently showing the Citi Hilton Reserve.
Oops! Thanks, changing now!
Sorry to nitpick, just noticed that you had written “If you want quality not quantity, the best option is the Hyatt card, giving 2 free nights at over 6 hotels – including 14 of the Top 500 hotels.” It should read 2 free nights at over 600 hotels seeing as how the free nights can be used at any Hyatt property.
Thanks!
Crowd sourced proofreading, as Gary L says.
Very nice summary, very useful. Any chance you might add Best Western, Wyndham and Accor on the benefit comparison?
Thanks.
I mean, they don’t have lounges, or suite upgrades, and all that. So it’s basically a points only program.
There are lounges in some Sofitels and upgrades based on availability from gold.
For Platinum, Accor does have lounges in some places (spent time in a really nice one in Borneo with breakfast, snacks and evening buffet) plus they give a free bar drink or two, upgrades, internet, ect. Plus they have a large footprint, as do the other two I mentioned, with thousands of locations.
Great job! You are the best at putting together guides to really set out the topic.
Great to see you posting again and a great resource. Thank you!
Cheers,
PedroNY
Back with a bang? Glad to read the classy Drew. Hope your health is fine now. Looking forward for more.
Drew, now that you are back responding to posts. Would you be so kind and reply to your post of January 1, 2016. “3 (Temporary) Credit Card Bonuses We Jumped On”. Many of us are waiting to hear how you evaded the 5/24 Chase rule.
Marriott Platinum can be earned with 75k spend on the Ritz credit card.
Considering that Marriott includes Ritz properties at the high end, it was pretty eye-opening to see that the spend required to earn a free night at a top-tier MR property is a fraction of the amount of spend required for a top-tier Starwood (e.g. Luxury Collection) property.
I suspect that the merger means that SPG will lose its redemption strength (affordable low tier) and MR will lose its relatively cheap top-tier redemptions. Time to burn those MR points on some long overdue Ritz nights.
Thanks for the insight!
Drew, another great source of info! Something I’m struggling with is stays that are a mix of free nights and paid nights. If I am staying 3 nights but only have enough points for 2, I’ll pay for the first night, then book the next 2 on points. If I’m upgraded, typically I’ll get the upgrade for all 3, but I think that’s just a YMMV result. My concern is our honeymoon in Fiji, I have enough points for 2 nights (and my credit card reward night coming due in April). My plan is to buy the Suite (not the basic 30k point reward room) and then book 2 nights in the reward room, and just hope that they keep me in the suite for the whole stay. What is the official policy on this? Can’t find anything anywhere on it. Thanks as always, keep up the great work!
This is for IHG by the way, forgot to mention that.
Hey Drew, cool chart. One thing I spotted is that the bottom tier of SPG is 3k, so a 30k bonus on the card gives 10 nights, not 6 as shown on the graphic.
Hey Drew,
I really appreciate the effort that went into this, and it seems like a great tool for future reference. Two questions though, why did you decide to go with a pie chart for the “number of total properties” graphic? That makes it seem like those are ALL the hotel rooms in the world. Also curious why you decided to leave out Wyndham.
Thanks!
Not in the graphic but I’d add that you get 1 free night a year as a Fairmont Platinum. Also get $100 annually in food/spa credit.
Great work, however I think the results are a bit deceptive. For example, is the Starwood result based upon the outliers of those ridiculously expensive properties that no-one would be staying at? I think what would be more relevant would be a comparison by some of the most popular locations. ie. Bangkok, Sydney, San Francisco, Paris as they are likely popular redemption options.
However, as I say fantastic work, you have given me food for thought as to where I should direct my loyalty going forward.
Used to travel extensively and the company always had us stay at Marriott brands. Over the time since about 1990 I earned a little over 3,000,000 points and they showed over 300 nights stayed. My son-in-law now travels like I used to, but his company puts them up in Hiltons.
I think it just boils down to where you want to stay and how nice you want to stay.
Free breakfast is also a benefit of Hilton Gold status.
You’ve hit the big time Drew. Doctor of Credit just linked to this page with a nice compliment.
Sorry couldn’t stop laughing at this comment. Nothing personal here. Are you a newbie to this hobby? Drew is THE best miles/points travel blogger out there. Even other bloggers look to learn from him. I don’t see DOC anywhere close. DOC is more of an expert on bank/cc bonuses you can say. Drew will never go big time because of that reference. He is already there.
As always, great content.
Hey thanks for putting this list together. What about promotions? For example choice hotels promotion of getting a free night at over 1,500 of their properties after completing just 2 stays with them now ?
Nice blog. It has not been very active for last couple months. Hope all is going well?!?!
This is one of the best blogs. Why haven’t you been active lately? Miss you very much.
Has anyone heard from Drew? Are you ok buddy?
I’ve been curious too, cause not much activity lately. I love this blog and hope all is well.
Ditto. Hope everything is okay. I miss your posts!
we need more posts when is a new article coming?
These charts are fantastically useful and beautiful.
Thank you, but one subject of importance to me is which program has the most hotels in Europe sleeping 4 to a room as one free night. Any idea? I have found that Hyatt is almost impossible, and Hilton fairly good at allowing 4 to a room.
Hi,
free breakfast is also available for Gold Hhonors members.
Great information; thanks for this. One comment and one question.
– The Citi Hilton cards do not appear to exist anymore.
– Choice Hotels looks like they offer good return, and Barclays has a no-fee card with a 32,000 point bonus. I’ve read good and bad reviews of this card — but it doesn’t seem to show up on the usual suspects’ blogs — and I wonder if anyone here has experience. I randomly looked for a reward reservation in July in Madrid and found what seems like a respectable hotel for 8,000 points per night.
Thanks.
Hilton is easily the worst when it comes to redemption, with lowest rates starting at 20000 points for a free night.
On the other hand I think Marriott is much better than Hilton..
Hyatt may be good but earning points is their weak link
drew, great resource as always. on a side note, when’s the next podcast coming out?
SALUTE you man!!
This topis would have been a perfect opportunity for all other shill sites to pack at least 100 referral links in between and clutter the content. Hot nicely and neatly you’ve done it!!
Will take the ASScend card! 😉
nice work…very clear.