I had a weird experience this week. A bit of frustration with this niche.
Well, lots of weird things happen in my life. But actually, things are pretty calm right now. We’re sitting here chatting with Carrie’s Amish grandma. Which… I guess is not ordinary for a lot of people. But anyways.
So two odd things happened this week.
Well, first off. Last week I had a tongue and cheek post talking about the Lufthansa card. My personality is one that values transparency. It’s the way I want to be as a friend, blogger or “business man”. So, I gave a ballpark figure of how much the specific credit card pays.
Apparently another Credit Karma user decided to report my candidness to our affiliate manager (the one who handles travel bloggers). Thus, I got a very polite email asking me to take down the over-candid reference. Although I’ve yet to integrate Credit Karma into the site very well, I have enjoyed their way of doing things so far. Plus their site looks better than others. So I eliminated my over-candid reference and it’s a bit of a no fowl and don’t do it again.
But the fact, that someone else turned me in bugs me. But, I know and am friends with many of the other medium size bloggers who use CreditKarma, and it’s totally not an industry practice. People in the niche are helpful. From big to small bloggers, it’s generally true.
Whatever, I’m over it.
Then, I got an email from Card Synergy (at the wrong email address, which they haven’t corrected like I asked). Apparently I was approved for all links with Amex but they never told me. Until I got the email saying that I’ve been canned.
*blinks*
See, when you don’t make sales, you get canned. But… I was never told that I had links to make sales with!
This has been my experience with this particular… company.
First off, they always ask to do things over the phone (and nothing in writing (go figure)). And earlier I asked two things:
1) Can I hyperlink directly to different pages of the creditcards page they gave me? Meaning I link to a site where there are 5 pages of travel credit cards, and I wanted to know if I could directly link to page 2 or 3, instead of 1.
I was told yes.
2) Can I hyperlink products? Like can I take the text “Lufthansa card” and hyperlink to their credit cards page?
I was told yes.
To the first one, I tested and tested, linking directly to pages 2, 3, 4 and 5. We didn’t get commission for a single sale! None. Not one.
This is after the fact where I tested and didn’t get commission when I linked properly. Of course, the problem is that they have no incentive to tell me the truth or fix it. See I give them sales, and they keep all the money for applications through their site. Genius if it wasn’t so dishonest.
And in regards to the second, I also got an email once explaining that my links were being taken away because I was hyperlinking directly to products… which they told me I could do.
You can see why I prefer Credit Karma. That, and 100 other reasons why they’re better. It’s a matter of honesty and trust.
But I can’t believe Amex approved me, they didn’t tell me, and then who knows how long later… they canned me.
A new direction
Although this is something that I’m writing about… it doesn’t phase me. The ups and downs and lies of this industry barely make me raise a brow. But still, please, wish me luck with Credit Karma. I have a feeling they are a bit more honest in many regards.
And also, I don’t wish to be hawking credit cards. I’ll get paid for people who are getting the cards anyways. Sure, I’ll tell you what my cards are… but you’ve probably seen people pushing cards on irrelevant posts, or writing irrelevant posts.
But ya know what? I don’t judge. I know why they do it. But I just choose to take a pay cut (so to speak) and not do it.
But if I’m really honest, I don’t want a pay cut (so to speak). Or what I mean is, this site consumes me. I do it full-time. Heck, even when I worked 50 hours a week at a “traditional job” I didn’t work as much as I do on this site.
Thus, in 2014, we’ll make serious efforts to better monetize our site. The traffic has grown a lot this year and continues to do so. The work load grows. If we can make it work sustainably, then good for us. If not… it’s time to move on. It will be our year to try.
By the way! For all those who haven’t gotten email replies in the last few weeks, I am very sorry! I will be catching up hopefully this week. Forgive me, I’m 2 weeks behind myself at all times.
Where was I?
Right, we’ll be trying to “make a living” from this. That being said, and as you can probably see why, I don’t particularly want to be a credit card hawk. I’ll never turn down the commissions of course, but instead of relying on these commissions, I want to make our primary income from this site… not credit cards.
This means we’ll launch products.
So wish us luck, creativity, good ethics, and the creation of a product people actually want.
Of course, those who don’t want it don’t have to buy it, but it only works if we add value. Hopefully you’ll see that done.
In conclusion – Thanks
I hope the first half of this post didn’t seem like too much complaining. At this point those things don’t phase me. But it seemed like good context for why hawking can be unenjoyable.
And I also don’t want to diminish support! Right now, we are completely supported from readers who sign up for credit cards through the Credit Karma banner ad at the bottom of every post.
Some of you have been extremely generous and have gotten some of your rewards cards through that banner ad. I in no way feel deserving of your support, and yet I get it anyways. Wow. Thank you.
I wish my sincerity could come across as true as it is. But the reason we can make a living off of this site is because of the readers. And so many people continue to read! And it’s because of you, we can do this.
Thank you.
It annoys me when newer bloggers say things like “I only have 200 readers a day”. 200 people care about your thoughts on a blog post every day? Be flattered.
I remember getting 200 readers a day and feeling… honored. So now every month I look at my analytics and am just wowed.
Thanks for your support to anyone who has read this site. I hope the content and site only get better. I hope all changes in 2014 are seen as improvements to ya’ll.
In the meantime, enjoy your families. We’ll enjoy ours. We took plenty of time off, sorta. And I wasn’t even going to post this week at all. But apparently I can’t even go a week. Be back soon (and I’ll get on those emails!).
Thanks ya’ll,
Drew
That’s completely lame. What a douche, whoever narked on you, I hope the Carma (hhehe) comes back to bite them.
Thanks for being transparent; I dunno why any of these businesses really care about someone being transparent, it’s not like someone can’t google the average pay-out for a successful cc sign-up.
Right, and it’s not like every affiliate is itching to spill how much they make. But it’s the way the business world is. Lie/cover about everything from stats to revenue.
Thanks for commenting. 🙂
Thanks for being honest about making a living pushing cards. Refreshing.
REALLY tiresome to read all the pimps, er, bloggers pushing affiliate links and then say it’s all because of “friends and family asked us to”. Or “we only push the best links”. Or “we have the mother in law test”…liars/cheats/scumbags to the core.
But the amazing this is anyone uses a link from a blog. I don’t care how great your site is (and I like yours), I’m not about to hand you $100+ just because I used your link. Now, if you were to offer a rebate on the $$$$ you get from ME using MY credit to apply for MY card, then I might consider it (maybe 95% me – 5% you is generous?)
I think you may be missing the point. Your applying for the credit card through anyone’s link doesn’t cost you any extra, compared to applying directly with the credit card company, so you’re not handing Drew (or anyone) $100 – the company is. There’s really no reason he (or she in the case of some bloggers) should reimburse you part of their commission. You are getting the benefits of the credit card, which to you must be sufficient or you wouldn’t apply. And even if you don’t apply, you’re getting the benefit of the information the blog gives, which is free. If not that, then why are you reading a blog in the first place?
Thanks for commenting Paul.
As TBB said, it’s not allowed. But beyond that, heck, I don’t even have a way to prove how many signups I actually get. I have to rely on them to tell me. No way for us to tell you. I really wish I could though.
And I may be bias… but it seems that if one gets great info from a blog/blogs, one should support them. They/we do a lot of work and some benefit from it, some really don’t. But if you do, then you should. If you don’t read them… then don’t.
Paul: You have a good point. Two counterpoints:
1) These “providers” contractually forbid bloggers offering ANY rebates at all and if they are discovered doing so they are OUT in a second!
2) Blogging DOES take A LOT of time man! I had no idea really how all consuming it can be until I started blogging myself. You have no idea either unless…you start blogging too. I can assure you vastly underestimate how “all consuming” this blogging thing is. Especially when you try to add value to readers and not put up a crappy post up pushing a card to “help friends and family travel for free”.
It comes down to facing realities in today’s state of “travel” blogging:
Blogs are here to stay. You can support the good ones or you can support the “pretenders”. By helping the good ones you help them continue to “add value”.
Or you can go directly to the credit card provider, it is YOUR choice. The state of the blogging “industry” would be much better off if these affiliate companies did not exist, I AGREE with that! Or maybe we can all help change them to make this industry better and more transparent…
Credit card payouts can be very lucrative, most of us know that most blogs would not exist presently if this was NOT the case!
Referral links ( you know, Uber & TopCashBacks, etc) don’t work! No one has signed up with mine yet!
CC pumping works…sadly! How can we sustain the good bloggers out there to keep adding value without the affiliates shutting them down? THAT is the main issue in this space imho.
Or bloggers can offer a service (award booking) or products (looking forward to the TIF products!).
Anyway, my two pennies as I continue to struggle with this “monetizing” issue myself.
TIF: By the way, CK has completely blown me off so I was surprised to see your different experience.
If you need any help “critiquing” your products I can try to give u a piece of my mind;-)
Best wishes for the new year’s ventures Drew. I, for one, (among zillions to come) am grateful to you and Carrie for your efforts to share your insights and experiences with us. (and will watch for the opportunities to get good deals while supporting you both)
Special thanks too re. your “IHG points on steroids” post… just got my first report on my first qualifying stay…. 22,000 points — and that’s separate from the big win. (and all the perks from having the Platinum elite status — courtesy your tips to get the card) Speaking of those Platinum perks, on that very first qualifying stay in Orlando, I got upgraded to a “Presidential Suite’ — swwwweeeet! (and apparently simply because my point #’s were highest that night — courtesy the new card) Similar great upgrades & special treatment next night at a Crowne Plaza…
Again, best wishes – and lots of good will for you both this year!
Thanks Will! Glad to hear the feedback. You have no idea how much we benefit from it too. Really. :-p Although I had to laugh about the Presidential Suite, because I’m a Royal Ambassador and don’t get those kind of upgrades. But a total YMMV.
Thanks again for the best wishes. 🙂
Drew
I hope you had a merry Christmas holiday! I look forward to seeing how you evolve this site in the coming year, and introducing products sounds like a great idea.
I wonder, though, is there any way to get credit to you for ALL cards I sign up for? The CK link does not list the IHG card, for example, and because of your great posts, that card is on my list for my next round of apps. I’d like to get you credit for any other cards as well.
And careful, Drew, if you get any more transparent, you’ll disappear!
There has been a non affiliate 80k IHG card offer out there for ever! And here is where all the murkiness enters the picture in a glowing way! There are non affiliate offers out there that are BETTER than affiliate offers. Puts bloggers in a very tough spot. I say they should always err on benefiting the reader. But this is NOT what happens usually as some are hawking (not Drew) the crappier affiliate offers and most are just ignoring the non affiliate offers…
I am sure we can direct you to that offer if you contact Drew or me or someone can put up the link here if that is allowed.
To the guy who got upgraded to the Presidential suite at the Crown Plaza in first stay….dang it, why stuff like this does not happen to me? 🙂
It doesn’t bother me at all that a blogger makes a commission from my referred credit card application. I like to support those bloggers who supply me with useful information – about deals and learning how to find deals. On the other hand, I tend not to support those bloggers who use information for themselves but withhold it from their readership.
That’s pretty much how I feel too. I use other bloggers links who give me good info.
I might be switching from CC.com to CK.com. I think I broke every CC affiliate rule out there, so it will be tough to conform to CK’s strict rules. All the best in 2014!
CK is way more strict. So it seems they are trying to be a better company, in turn it’s hard to convert on a banner ad! so, we’ll see.